Sarah Caddy

As a mentor and consultant at Chimp Management, I work closely with individuals, teams, and organisations to help them understand their minds, manage emotions more effectively, and build long-term psychological well-being. I’m part of Professor Steve Peters’ team and deliver our work using the Chimp Model — a neuroscience-based framework that helps people make sense of their emotional and rational thinking. Developed by Professor Peters and introduced in his best-selling book The Chimp Paradox, the model is widely used by elite performers, leaders, educators, and healthcare professionals. Before joining Chimp Management, I spent over a decade in academic and applied psychology. I hold a doctorate in cognitive neuroscience, and my research has focused on how we process information, make decisions, and respond to stress. That background gives me a deep appreciation for how science can be used in everyday life to improve mental well-being and performance. I particularly enjoy supporting people who work in emotionally demanding roles — such as healthcare professionals, leaders, and public sector teams. My approach is compassionate and practical, helping people gain insight into their mind, strengthen emotional resilience, and apply what they learn in real situations.