Masami Sato, founder and CEO of the global giving initiative B1G1 (originally known as Buy1GIVE1) and a 2-time TEDx speaker. She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. Masami’s approach to life is very different. She brings a new, almost upside- down strategy to everything she does. And she also radiates it through her writing and speaking. She has authored four books including, ‘JOY - The gift of acceptance, trust, and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’.
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