Carolyn Butler-Madden

After riding the highs and lows of a 30-year career in Ad Land, including owning her agency, Carolyn Butler-Madden is thriving in her ‘second act’ as a purpose activist. She’s a leading authority and award-winning author on brand and organisational purpose, dedicating 12 years, two books, a podcast, and her B Corp-certified consultancy, The Cause Effect, to the subject. As a speaker, Carolyn captivates audiences with her storytelling, weaving inspiring stories of businesses changing the world, with her own life experiences – like crossing war borders for love and being wrongly suspected as a drug lord! Her mantra, “Profit with purpose,” guides her mission to empower leaders to build impactful, purpose-driven businesses.