Rosella Flowers, established in 2007, specializes in exporting 100% natural Rosella flowers, also known as Hibiscus Sabdariffa, from Malaysian farms worldwide. Branded as Daylicious, these flowers are renowned for their long shelf life of three years. The company prides itself on quality and strong client relationships, emphasizing a farm-to-table approach. Founder Herman Claassens brings over 50 years of retail expertise, having developed various brands and marketing strategies. The team also includes legal IP consultant Olaf Kretzschmar and chartered accountant Greg Adams, ensuring comprehensive business operations.
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